10 Common Mistakes Marketers Make with Facebook Groups

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Facebook groups are an excellent way to drive organic traffic to your web properties. They’re also easier to create than forums, and allow you the opportunity to build a thriving community of people interested in the same niche.

However, there are several mistakes that are easy to make when you’re first starting out. Below you’ll find a list of the most common mistakes you should avoid…

1. Not posting consistently

Facebook is so addictive that people check it several times a day. Millions of people check it several times an hour without even realizing it. If you have a Facebook group, it’s best to post at least once a day to keep it fresh and ensure that there’s engagement in your group. Neglecting the group will make members quit or forget about it.

2. Not scheduling your posts

While your group needs fresh content daily or at least once every couple of days, that doesn’t necessarily mean that you need to log in to the group to post. You can batch these tasks and spend a day creating 7 to 10 posts and schedule them to go out daily (1 post a day). Your group will have new content daily without you having to be on Facebook every single day.

3. Overscheduling your posts

While the scheduling feature is great and something you should leverage to save time, try not to overschedule your posts. Scheduling one month’s worth of content is unnecessary because you’ll still need to check in on your group once every few days.

4. Neglecting the group

As the group admin/owner, it’s important to communicate with your members and answer their questions, etc. They’re in the group for a sense of camaraderie. A group is about people and relationships. You have to be there every so often so that the members don’t feel abandoned. Make your presence felt.

5. Too much selling

Everything online revolves around value. People visit websites for information. They look at YouTube videos to learn something… and they join Facebook groups for peer support, value and a sense of camaraderie.

Too many marketers try to do too much selling (overpromoting) in their group without providing enough value first. You must strike the right balance here. Too much selling will leave your members with a sour taste in their mouths and they’ll start leaving your group.

6. Not personalizing their posts

Instead of just posting links to blog posts and videos, do write a few words to grab the members’ attention. Having a sense of humor helps because people want to be entertained. If you can’t manage that, at lease say how the post helped you and what they can learn from it. This will encourage your members to spend some time on the post.

7. Posting repetitive content

If you have several different Facebook groups or pages and you have the same people in these groups, posting the same piece of content on all your groups/pages will be annoying to many members who keep seeing the same posts flooding their feed because they’re in these groups.

Ideally, it’s best to get people in one broader niche group and delete the other groups. You don’t need 10 small groups about the same niche when 1 big and good one will do. (Of course, if you’re in different niches, you’ll need totally different groups.)

8. Not removing troublemakers

In any group, there will always be a few toxic people around who rub others the wrong way. These are the usual complainers and whiners who get offended by anything and everything. They’re usually the most vocal of the lot and will make everyone roll their eyes.

As the group admin, you’ll need to be firm and tell them to be positive and contribute to the group or just stay silent… or leave. If they insist on being problematic, remove them from the group immediately and mercilessly. Leaving them inside the group will just create hostility and a bad vibe in the community.

9. Not allowing room for growth

Depending on your niche, it’s best to create a Facebook group that allows you room to grow. For example, creating a group about ‘niche sites’ will give you flexibility and you can cover many topics.

However, creating a group that’s only about keyword research will limit your growth. There’s only so much you can cover about this topic… and will need to create a new group to do more. To avoid this problem, choose a topic that’s niched down but not too narrow to create your group.

10. Not having other admins

Always give admin status to a couple of group members whom you trust. They’ll help to keep your group organized and more importantly, if Facebook suddenly decides to block your account, you’ll be able to create a new one and get one of your admins to add you back to the group… instead of just losing the entire group.

Besides these 10 mistakes, marketers also commit a few other Facebook ‘sins’ such as adding people to their groups instead of inviting them over. Some of them don’t create rules for the group… others do create rules but don’t enforce them, which results in some people running rampant and annoying all the other members.

Not making the group private is another mistake which allows people to freely join. The end result is that dodgy members start spamming the group incessantly and the entire place becomes a mess.

So, keep these mistakes in mind and run a tight ship with your group. If you do it right, your members will find value in being there and they’ll look forward to the daily posts in the group… and you’ll also be able to sell/promote your products and make money with it and also build your list.

Facebook groups are one of the best free traffic generation methods available right now. Capitalize on them and reap the rewards. It doesn’t get better than this.

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